Content Management 101
Thursday, May 28th, 2009I attended a small conference today, and a lot of the buzz was around the concept of “content management” in corporations and other entities. No, the term doesn’t refer to keeping porn off your Intranet. Instead, it’s all about figuring out what information you own and how to leverage it.
The problem, as I’ve known for some time, is that companies are drowning in information. Many corporations are saddled with information-related regulations requiring them to keep copies of “pertinent” documents for a given period. Agencies, especially state and federal groups, have to conform to Freedom of Information Act requests. Thus, they need the ability to produce documents on demand.
However, many of them have no idea what information is being stored, where it is, or what it’s related to. Generally they follow one of two rules: a) delete everything that’s not nailed down, or b) keep everything forever. The first is guaranteed to get many companies into hot water with their own employees — information like email shouldn’t just be deleted automatically after 90 days or some other arbitrary period. The second, which is apparently more common, means exponential growth in storage requirements (translation: lots and lots of disk space).
And even if you keep everything, you still need the ability to find and use it. Holding onto a critical email message from 1998 is fine, but no one’s going to know where it is unless the company has a well defined content management system that can retrieve data as needed.
Many companies (Microsoft, IBM and Oracle, to name a few) sell fairly heavy duty CM systems. They aren’t cheap, but they might save your company a lot of time and disk space. One vendor estimates that switching from “keep everything” to “keep just what you need” can save a 10,000 person company about a million bucks a year in storage costs. And if you’re sued, having a good CM system in place may help you deal with legal “document discovery” issues with relative ease.
If your company isn’t using such a system, it might not be a bad idea to check out the offerings.