A New Way to Get WiFi
Thursday, March 19th, 2009An interesting WiFi service recently came to my attention. It’s called FON, and it’s being offered worldwide. Both the technology and the business model are interesting, since the company is effectively building their WiFi network in partnership with their customers.
The service works like this: you buy their “La Fonera” WiFi router and connect it to your existing broadband connection. This provides you with immediate local WiFi on your own private network via the FON service. It also starts broadcasting a public signal that can be accessed and used by any other FON subscriber (known as “Foneros”). This is where the business model gets interesting.
According to the FON website, the company “will pay you 50% of the net revenue that we get every time a visitor purchases a FON Access Pass through your FON Spot.” They claim this is presently about 3.02 Euros (not dollars) per month at present, with a claimed network of 300,000 active FON Spots worldwide. Other Foneros can access the public WiFi spot at any time, but you don’t make any money from them. Users are only paid when non-subscribers pay for temporary access.
Users who want to make a bit more cash can buy a “Fontenna,” or WiFi extender, that boosts the signal much further than would normally be possible with standard WiFi (I suspect this is just a commercial strength antenna, as used by many corporations).
The concept is very interesting, and obviously is growing. The current map shows FON Spots all over the planet, and you can look them up by postal code or address on FON’s mapping site which uses Google Maps under the covers. At a current price of $39.95 for the La Fonera+ (2-connection, one of which is wired) it’s apparently an easy and cheap way to get WiFi access while possibly earning some extra cash on the side.
Obviously providing public access is not going to earn any money for someone living in a rural area with few locations for day-users to connect. But for urban dwellers, it might just be a handy way to pay for your WiFi habit. Plus, as a member you get free FON WiFi access worldwide, so it may be a great option for frequent travelers as well.