More Video Via the Internet
Tuesday, November 3rd, 2009According to an announcement made on Tuesday, big-box retailer Best Buy is now entering the Internet-based entertainment business. They’ve decided that (shocking!) web-based video is here to stay. Therefore the company will start offering customers the option of purchasing videos for instant download, thus “making it easier for them to rent and buy movies over high-speed Internet connections.”
The field for this market has been growing for some time. Popular retailer Netflix has been offering a selection, albeit a somewhat lame one largely consisting of second-rate movies, to its existing customer base for several years. Amazon has its “unbox” video system. Blockbuster followed suit some time ago. It’s all very predictable. Offering videos online reduces space requirements at brick-and-mortar storefronts, eliminates the problem of missing or damaged DVD media, eases inventory management, and generally makes life easier for the retailers. For consumers, it means not having to run to a store in the hope the video you want is actually available.
Best Buy isn’t doing this alone — they’ve partnered with online retailer CinemaNow to provide the service. This also makes sense, since it means Best Buy doesn’t have to create its own Web presence and video library. They just profit-share with CinemaNow — which also gets a bigger share of the pie by leveraging Best Buy’s vast retail presence.
If you haven’t tried using online videos, it’s really quite nice. But of course, you need a fast and reliable Internet connection. Video files can be 1-2GB in size, and you’ll need a connection capable of streaming them without interruption. Or you’ll need to subscribe to a service like Amazon’s, which allows you to download the video files to your machine for later viewing. The latter also means you need enough free disk space to store all those video files. There’s nothing worse than waiting several hours to download a file, only to have a “disk full” message show up just before it completes.
Online viewing is fun, and it works. It’ll just keep getting better as network connections improve, since you’ll be able to get full HD and other high-quality formats streamed right into your home.